Social Web Apps Design
Online Community Development

Group Invites: Facebook Vs. LinkedIn

by Saul Fleischman on October 7, 2011

Add Friends to Group

That’s what it reads, in Facebook Groups

Add…?”

In Facebook, why can we not “recommend” or “invite” friends to groups in which we are a member?

Why does no one blast the Zuck for this…? The only thing we can do – unless we take pains to first write people, ascertain their group interest and then use Facebook’s “Add Friends to Group” button… is to inflict groups upon our Facebook friends.

In LinkedIn, I can pre-approve people for easy entry to my groups – in case they elect to join. I can invite people as well, and if I do so, they are pre-approved and may join with a click of a button in the invitation message sent to them.

Case in point: The Danes, the Designing Danes.

Darling Danes, “why did you inject me into your group,” I’d like to know?

I opened Facebook one day to discover that I had been added to a group that:

1. Had no group description, no supporting documents to explain the nature of the group, what we should/can do with the group – or who had thrust the group upon me.

2. Would use a default setting to send me every possible update to my email – until I turned off those updates. (Hey, if you rope me into something that I never even hinted I’ be interested in, wouldn’t it make sense to anyone in their right mind – to use the least invasive contact setting for the default? This is where I really cry foul: as with everything, Facebook invokes its self-granted right to start you off with the most spammy, privacy-invasive and needless work-adding setting to change from. Each and every time something changes in Facebook, and when a group is thrust upon us.)

For all the Danish I can read, its going to me and this bozo in your group...

Why will Facebook not allow me a master privacy setting – “send NOTHING to my email” – to affect any groups I join (or am inflicted with…?)

Is any of this okay with you? Just wondering…

We tend to assume that most internet users can at least get by in English, right? (Well, not in Japan, but…)

I would not have thought that Danish had actually become prevalent as a world language, but look what I woke up to just a few days ago:

For my forty-fifth birthday, I somehow got plopped into what appeared to be (how would I know? no explanation, introduction, documents of any type…) all-Danish Facebook group. Ok, ok, Danish, English, whatever – were both Germanic languages, not too tough to make out. I immediately found that the group was for “de kreaktive sjæle og tanker.” Fair enough: while I rarely get “tanker-ed,” I like to consider myself kreaktive.

My one post, in the 11.finger Facebook Group

Hej! See any -gaard or -sen on my name? A hat with horns on my head, perhaps…? Wait, wait – See me post anything that’s got o’s with diagonal lines going through them? Well, this could just be ’cause I AIN’T A DANE, sorry! So, why invite me to this group…? (Its okay, I’m not offended. But after I share this with and I think I should leave this group. < But firstly, “god Friday og weekend” ;-)

Naturally, I do understand that the lady who invited me to the 11.finger group simply had not considered that the nature of the group was not self-explanatory, or that Facebook would swamp me with messages (until I turned them off, for the group). I also realize that some would not consider that the thoughtful thing to do would be to first ask people if they would like to be in the group, before inserting them into it. This would not be an issue, if group invites in Facebook were handled as they are in LinkedIn, of course. As such, I do need to make it clear that I have no problem with the lady who invited me (other Danes are “suspect,” haha), but rather with Facebook.

Hmm, and now, to categorize this post. My choices are Japanese or English, no Danish, alas…

About Saul Fleischman

Founder of emerging social media tool sites. Bootstrapping innovation with lean startup development teams. I do project management, user experience, PR, marketing and community development.

su.pr size it! http://su.pr/1w460R

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  • Avery Bowser

    Interesting article. Group invites are much more organized and professional through LinkedIn. I am studying Social Media with @dr4ward:twitter at @NewhouseSU:twitter and I subscribe to this blog to get current information on LinkedIn and other forms of SM. #in #NewhouseSM4

    • Saul Fleischman

      Invitations to groups: in LinkedIn we are not forced into a group by an invite, whereas in Facebook we are. This is where I call “foul.” Thanks for stopping by, Avery.

  • Tokyoroomfinder

    I would like to know if you or readers of this blog are interested in writing about the way you have personally experienced the Northeastern Japan Earthquake (if you know people who have experienced the earthquake in Japan, it’d be great if you could let him/her know about this).
    Tokyo Room Finder Short Essay Contest is an online project to gather heart-warming experiences following the earthquake in Japan. We strongly believe that sharing those experiences will give people hope and revitalize Japan.

    • Saul Fleischman

      its happening, @f22a3b19f231f0e358aab64a06d1e8dc:disqus – but rather irrelevant to this blog post, sorry. Search my other blog posts, see what we’ve done for the earthquake victims?

  • Anonymous

    This is one of my major pet peeves. I totally agree that groups should be setup in the same manner as LinkedIn.

    Let’s use an extreme example. What happens if one day some idiot decides to create an extremely controversial group that you 100% oppose. Then he/she adds you to the group. You’re now associated to that group, for everyone to see. IMO this is wrong on so many levels.

    Good post Saul.

    • Saul Fleischman

      Thanks, Dave. Even without extreme examples, have you ever been added to a FB group – an wake up the next morning to find eight or more individual emails: one for each “anything” that’s been done in the group? Why should we have to turn off such notices – for each group we’ve been roped into? And as I wrote, while I believe groups are important, and they should be possible to create in FB, people should be able to invite us, not PUT US into them.

  • Curt D

    I’ve never been a fan of Facebook, and am disliking them even more since the recent changes. I completely agree with you on the difference between the way the group invitations are handled between Facebook and LinkedIn.

    I do use both for social networking my website, but find myself moving further away from Facebook, regardless of the lack of traffic it will cause me.

    • Saul Fleischman

      Thanks, Curt. Don’t you hate waking up in the morning to discover that some (well-meaning) friend added you to a Facebook group… and until you turn off the email update firehose, each and every little thing going on in that group sends you a separate email?! That kills me. In LinkedIN? They suggest groups, invite you to groups, but don’t put you in them, which is far more innocuous.
      Further, when I have all my updates set to not send me emails, how come when I am roped into someone’s group, the default setting is to pester me with all those email updates? Again, I call “foul.” They are doing this to us because they want to, not because they have not “thought it through.”

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  • Christina Majaski

    This was funny, but yeah, I’ve not only woke up to groups I had no clue I joined but have been added while at work and can’t access Facebook to cuss anyone out. Then, I get four billion emails from group messages until I can get on Facebook and by then I am so crazy angry that I do cuss everyone out JUST like the crazy old Asian chick I really am. You were added to the Danes; I was added to an Egyptian (I think) group. They didn’t really understand my cussing though.

    • OsakaSaul

      That’s crazy, and I always think of you as a hot American mama (from our writing, blog, comments…) I love my Danes, I thought that adding me to a group with no description, no English to understand what they were about, this was a bit funny. That’s all.

    • Saul Fleischman

      And that’s just what I do, @cmajaski I join the group I should have never been invited to, and then berate them, instigate internal fights, and struff like that. But beyond the umb dip who invited be, its on Facebook that I call “foul.”

  • Lynn Brown

    Hey Saul you make some very good points. There is a big difference between Facebook and Linkedin when it comes to groups. Linkedin is my first preference for my business. And for all the things you point out here on your post, it only confirms why Linkedin is the place to be if you are in business.

    • Saul Fleischman

      Thanks, Lynn. No business ever came my way via LinkedIn – but at least their group invites are not spammy. Thanks for dropping by!

  • Carolyn Nicander Mohr

    To paraphrase Groucho Marx, ” I don’t want to belong to any Group that would have me as a member.”

    • Saul Fleischman

      Thanks @wonderoftech:disqus actually, I don’t mind the invites, just the fact that in FB, you can’t actually “invite” people, rather, you force them into groups.

  • Hajra

    Hey Saul,
    You make some very valid points here. There is a huge difference between the groups but we need to be specific on how we are using it and whether its annoying to our readers or not!

    • Saul Fleischman

      Thanks @hajra:twitter – I just wish people would “invite” me to their valuable (many are!) groups – rather than having me wake up to find that I have been placed in one, and now the onus is on me to clean out my emails, run to Facebook to change settings… Why no one else calls “foul” mystifies me…

      • Hajra

        Yes! I would so agree. I get put into these weird groups where I really don’t know what to do and what to say. We should call foul! :)

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