After the 3.11 disaster, I started an NPO called Ganbatte 365 to increase awareness of the recovery and renewal of Tohoku. The content is a combination of 15 second videos (especially suited for outdoor digital media) and longer videos for the web. It’s all Creative Commons licensed so anyone can freely use it on any media world-wide just by downloading it from the Ganbatte 365 web site. Since last summer we have made almost 300 videos in English and Japanese, which have been played on screens at hundreds of locations in Japan and around the world.
As we come up to the 1st anniversary of the disaster, the focus will once again be on Japan. We’re taking a break from our usual activities to run a special crowd event called the
“Ganbatte 365 Kizuna Project: A Million Hearts To Japan.”
Now is the time to send another round of messages. If the outpouring of support from around the world last year was like the response to a friend who has just been in an accident, then this will be more like reminding a friend in the midst of a long, hard challenge that you are still there for them and that you are thinking of them.
Your Message on outdoor signs in Tokyo with a reach of 30M per week
It’s a Global multi-platform event, and we’re putting out the call through our fantastic outdoor media partners, the Web, and various social media. Send us your message to Japan! We’re collecting the messages, translating them and putting them on outdoor signs in Tokyo at over 300 locations with a reach of almost 30 million people per week.
We’re also taking the messages right to where the people need them most, at some of the places hardest hit by the disaster. We are setting up special screens there to publish messages as they come in.
Million Hearts To Japan Contest – Win a trip to Japan! (Come back in two days – when it goes live!!!)
We couldn’t stop there so we kept on going and made a contest. We know that people sending messages of support don’t need to win anything. They do it because it feels good. But the bigger we make this, the better everyone will feel, so let’s make it really big and have some fun at the same time. Submit a photo using Instagram and use the #HeartJapan hashtag and you can win some great prizes. Contest details via Statigram to be announced in two days. We are giving away products from Tohoku. Some are even from the stories we are covering in Ganbatte 365. All the finalist photos will appear in the Ganbatte 365 documentary film.
Grand Prize: a trip to Japan and an appearance in the documentary film.
Four easy ways to participate:
And then there’s the contest – enter the brand new contest here (With a prize of a trip to Japan!)
Ganbatte is a Japanese word that can mean “Do your best!” when you are working or “Go for it!” in sports. When someone is faced with a personal challenge, it can also mean “Stay strong!”. The name of this project, “Ganbatte 365″, refers to “staying strong” and “doing our best” for a whole year (the minimum length of the project), and also “doing our best” for each of the 365 days in a year.