Social Web Apps Design
Online Community Development

Mission: Irrational (Empire Avenue Mistakes to Avoid)

by Saul Fleischman on March 7, 2012

Empire Avenue “Missions” are a great thing.

They are nothing short of terrific and flexible in their configuration, and provide a very rapid collection of reactions for those who are crowd-sourcing. I love watching what happens with “Missions” in EA, and intend to run my own for sourcing suggestions on verbiage, user experience issues, and testing this and that with my web application projects.

I offered one Mission, which was a great success, and nearly every day I accept Missions for a number of reasons:

  • I need to earn eaves to invest. I have been using the ‘Ave for less than a month, and while I believe I invest wisely, my dividends are still low enough that I could use another 20,000 eaves/day to invest and continue to grow in EA.
  • They provide a plethora of examples of social media gaming in action. I love to see what people do well, and also poorly, in offering small virtual rewards for the actions they seek.
  • As I learn what people want from the public, I learn about the Empire Avenue community: what causes and business interests they seek to draw attention to, and also, what small actions (clicks, comments, votes, views, and shares, usually) they would most desire.
  • Every hour I spend on the Empire Avenue site increases my understanding of gamification and the power of a dynamic, uber-gamified user experience.

In my Facebook groups and EA communities, it is an everyday occurrence that someone bemoans the Empire Avenue player who takes their Mission eaves and runs, without following through on what they have agreed, by clicking the Mission button, to do. Respectfully, I can see that there are cheaters. On the other hand, there are many who offer Missions with little consideration of their Mission acceptors.

1. The Wild Goose Chase

You state clearly what you want us to do, but when we click on the Mission link, we get to a page with no clear button or link that in any way, shape, or form resembles what you referred to in your Mission requirements. Naturally, we do not know that we wont be able to complete the mission – until we click that link. Sure, we could click the “Mission URL,” to check out what you are asking for before accepting the Mission but, frankly, the onus is upon you, the Mission provider, to set it up right. You have the most to lose, and also the most to gain, with what you do or do not garner from your Mission campaign.

A. Some do not even state what they want done:

Mission Incomprehensible: What does he want?

B. Some do not provide a link to something that allows a click-through to receive the reward:

Mission Impossible

Mission Incompletable: I can accept the Mission, but can't get the reward, due to how it has been set up (to only play in Youtube, not via the Mission link.

For the case above, I see from comments on the Mission that my experience is not unique, nor does it have something to do with my settings:

Mission Oblivion: Do you check the comments you get on your Missions? They might just save you from repeating your mistakes. Read them, and you might save yourself and others disappointment.

 

2. Lack of Consideration

A. You offer 500e and ask that we watch and “like” a “really short video.” The thing is 27 minutes long – and you have taken pains to block us from fast-forwarding, so we must sit through the entire thing. For 500 eaves. I will remember you – so as to avoid accepting your missions in the future. You ask for too much. Please do not be surprised when people leave the thing running, open other browsers and get work done – and return at the end to “like” and be gone. We learned nothing that you intended to share, got us to do nothing you hoped we would do, and you deserve this.

B. I qualify for your Mission, since I belong to your Empire Avenue Community. When I click on the Mission link, which clearly asks for an answer to a question – I land on a Facebook page that will not allow me to comment until I am admitted to your group in Facebook. Please state that I must be in both the EA Community and also the Facebook Group to participate.

Mission Impossible: I am in the Mission-required community in EA, but not in the group in FB - no mention of the Facebook group in the Mission description, however.

I commented on the Mission page:

You didn’t list which group I have to be a member of, and since I could accept the mission with no special requirements, one would assume that I already was. Turns out that I can’t answer the question – until I am accepted into the Facebook group. Kindly consider this. Thanks for your understanding.

3. Mission Confliction

You clearly state what you are offering for the reward: good. You ask for something straightforward and easy, for the very smallest of rewards (500e): good. In the example below, you see what we get for clicking on the Mission link, which asks for a Twitter retweet. What we get is:

A. One hell of a nuisance: all of the last ten of your tweets are in French. I don’t tweet in my second language, Japanese, because it would put off the bulk of my followers; I sure am not going to retweet French. (How many EA members will, would you think?)

B. A profile that shows you do not follow most who follow you (following 9 – for 453 followers) and a timeline that shows you are all talk, zero interaction, and you do not support anything but your own cause; your timeline shows not a single retweet, it is all talk from you.

C. When asking for a Twitter retweet – or any type of share to our own following – offer something evergreen: something that most of us can support, rather than something that likely does not fit with our personal brands, agendas, or causes.

Mission Inconsideration: you ask for a retweet, say that any will do - but give us nothing "evergreen."

Finally, I want to introduce Gaye Crispin, who does some very smart things with EA Missions, rewards her Missionistas (an Empire Avenue Community led by Gaye) well – and quite wisely relative, eave amount-wise, to what she’s asking for. Here is a prefect example of one of her latest: 1500 eaves for three quick answers to some “evergreen” (anyone could answer) questions:

Mission Responsible: Gaye states the reward in the Mission title, and exactly what she wants us to do.

You may evaluate the Mission by the number of people who not only accepted it, but did not grab the eaves and run. See the number of comments on each of those questions (so far):

In the Mission title, Gaye states the reward and call to action. She provides a link that works, rewards with consideration of how much time and action she is requesting, and thus greatly reduces the percentage of Empire Avenue Mission "cheaters," who take the eaves without doing what they have agreed to do.

What problems with EA Missions have you encountered?

What simple fixes do you wish people would employ?

What was the nature of the smartest Mission you ever found?

About Saul Fleischman

Founder of emerging social media tool sites. Bootstrapping innovation with lean startup development teams. I do project management, user experience, PR, marketing and community development.

su.pr size it! http://su.pr/33AaY2

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  • Mike Simon

    Saul Fleischman :
    see that? how would I know UK postal codes…?

    Mike Simon :
    Haha, more importantly, why would you want to write a review for someone’s photography that you’ve never seen for 3000 Eaves. The poor people who read those have no idea they’re putting their trust in a review that someone was essentially bribed with virtual coins for – and trust his business based on that :)

    Mike Simon :
    I think in the long term, if this becomes pervasive, it will erode the credibility of online review sites, or at least the subset of reviews written by those who can be tracked back to sites that encourage this kind of practice -ie – if you can map a username back from review sites to sites that promote them, there may be a hedge industry in creating reliability graphs for those reviewers.

    Saul Fleischman :
    EA is eroding the credibility of evrything, Mike Simon – I see people bribing their way into honos, awards… you-name-it. But I’m the asshole…? Yeah, Mike, for 3K eaves.

    Saul Fleischman :
    The fun that await…? Mission-prevention. Also, you’ll like my article tomorrow: “Mission: Irresponsible.” No shit, its already scheduled, going live in 13 hrs on my blog. (Maybe I’ll run a Mission to get it seen…?)

    Mike Simon :
    Hahaha, I’m not saying you’re the asshole. I’m saying the guy who is using eAve to bribe people into making his business look credible to unsuspecting customers may be be doing something that’s highly suspect. :) I mean, how expensive is 3000 eaves? Not very. How hard is it to get someone to write a legitimate, great review for you? I can say from personal experiences it’s hard as hell. People count on consumer reviews that have no knowledge of the SM machinations of EAve users, so there will be a direct fallout if someone gets really jacked by a company that has reviews that were generated through bribery like this. :)

    Ross Quintana :
    Though I agree, I think that corporations spend millions in ads to convince people average products are great, that supermodels eat at McDonalds and that if you buy their deodorant hot chick will run to you. If everyone was holding a high standard and one group wasn’t that would be one thing, but it’s all marketing. If a person goes on a date and rates a restaurant well does that really mean I will like the food? Most endorsements are subjective and most products are not as good as their marketing.

    Mike Simon :
    Most endorsements/reviews are subjective, but are generally based on an experience. The whole point of review sites is to get past the marketing and get real human feedback from the trusted experience of other users. This abuses that supposition on the cheap and actually degrades the system by bribing non-customers to write reviews and effectively renders the site less valuable to everyone who uses it.

    • Saul Fleischman

      Thanks Mike @nixkuroi:twitter and @ross_quintana:twitter we agree that endorsements being bought are becoming an ever-increasing eyesore in #eAv and perhaps I’ll start collecting a sampling of the lowest of the low. I see several people per day nominating themselves for honors and awards – and then buying their way to the top rank (and a win) – with a couple “smart” Empire Avenue Missions. I am beginning to remember people for such things, sadly…
      Truth be told, someone did this with an article-ranking site, Ross accepted the Mission to tweet it, I retweeted him – and we both got called out, publicly, for gaming the system that its creator did not like to see gamed. I wrote him and let him know what can be done with EA Missions, and suggested that rather than blaming us, he might do well to simply recognize a problem that he needs to find a solution for. Don’t want to be gamed? Make your network ungamable, or, when you discover that this is impossible, at least make it cumbersome enough to game that people will cease and desist.

      • Mike Simon

        I agree. The challenge is to make it easy enough for your real users to use features, but hard for someone to just instantaneously go game it. Probably something as easy as a 30 minute time delay would be enough to avoid such easy abuse. Who the hell is going to wait around for 30 minutes to complete a mission :D

    • RussBastable

      I agree with this entirely. It is one of the things I respect about Connect.me (so far), and also about all three of you, and Kimberly Reynolds @qwikrme, who did a YouTube video on taking the Connect.me Trust Anchor role seriously: http://youtu.be/AL-D2bxPc7o

      Ultimately it is up to the reader of the review to be somewhat savvy enough to understand that reviews CAN be bought and paid for, or faked for that matter.

      It is also up to the reviewers to have some ethics and not throw around their reviews! Their online reputation is at stake, and I think that there are already companies like Connect.me and to whatever extent you buy into it, klout.com, that are poised to incorporate trust measurement.

      I get a lot of requests on LinkedIn for recommendations from people that I have not had any real experience with, I don’t do it. I have 200+ connections on LinkedIn and not a single recommendation, which should tell you that I am not using missions for LinkedIn gaming, which to be honest seems like a horrible idea!

      • Saul Fleischman

        Russ @64rdb64:twitter one of the most stomach-turning things I saw from the newly-turned-on to EA: asking the masses for #in recommendations. Do that, and what are you telling the public about your integrity? Further, even if you are willing to blow that, you pretty much know what you are going to get, right? “Ross (sic) is a grate guy an he nows alots about the Facebooks and stuff, you know, Tweeter plus all the social nets so I bought him on Empire Avenue.” Oh, or better yet, “done” (i.e. what people write in Mission comments – “done.” But, as a recommendation… “done?!”)

        • RussBastable

          Lol! Exactly!! Haha! :)

  • outofit

    (mentioning that this is Alan the Libdrone and refraining from complaining about Disqus for the n-th time today). Your observations seem spot on to me, Saul. I definitely agree with you that Gaye Crispin has totally mastered the mission thing. I have found Empire Avenue missions incredibly useful for driving traffic to my blog and for recruiting folks to play a little word game with me on Twitter. Prior to using EAv missions I don’t think I really got “crowd-sourcing”. But as my new commentators become friends over the course of days/weeks/months I would definitely say that missions are really helping me to grow my audience and to faciliate fun daily interactions with them.

    • Saul Fleischman

      They’re helpful, allright. I just wish those that issue Missions would do as well as you @libdrone:twitter to consider (and check) the links they send us to – before calling us out for “cheating” on them.
      As for Disqus, I have considered commentsluv, Livefyre, and Wordpres comments, but like the flexibility – and shareability – that Disqus provides. I can’t say anything nice about a comment system that limits you to sharing on Twitter, etc. and always “via @addthis:twitter How is that okay?

    • John Sullivan

      Why do Folks think Grown Adults want to play Word Association Games during the Day . Mission hopefully Center around getting to know you , what you do and what we may have in common . I fully understand that Games or random Open Question Build Traffic to your Site , but do they Get people to visit You Site , Read You and Return cause they Liked what the found . I’d Bet that the Serious Folks in EAV have Farmville , Bedazzled and All of those games Turned Off . Now I do No that Some are SERIOUS GAMERS in Virtual or Video Gaming , A whole Different Deal . Sorry Not into Games and Will Pass on Them . Definately not into Games where you have to Join the Individuals ” Don’t Trust Club ” . Easier to just sell them , block them and move on from that distraction

      • Saul Fleischman

        I agree John. On the other hand, just as you are very clear on what you expect in return for the Mission reward (great, and thank you!), so is @libdrone Alan. This is the main thing. Oh, and the links work.

      • Strategy Fiend

        I run most of my missions in what I assume you are referring to as Don’t Trust Clubs, communities.

        My rationale is that I offer good reward for missions and I reward the communities with promotion Missions. I don’t usually offer a very high quantity, so eave grabbers will rob the people who I hope to build relationships with and undermine the whole process.

        I think the better way to use communities with missions is by viewing them as disincentives to eave thieve, by having a community that they don’t want to be banned from for that behavior.

        • Saul Fleischman

          Thanks @64rdb64:twitter Russ, appreciate your visit to my blog, and thoughts on the communities and thoughts on thwarting eaves robbery. The most thoughtful of us EA players are learning from the beast. Gamification, crowdsourcing, and realistic call-to-action/reward campaign creation. I am learning every day, and in fact, aim to soon be earning enough in daily divs income to run missions at least a couple times a week (just in six weeks so far). Some flop, some people get robbed and whine, some people are realistic in what they ask for, how they test their own Mission links before making them live, and this is what the “learning” I refer to is all about.
          What I see in communities, sorry to say, is lot of gripes about eave-thievery – without a word about the issues I raised in this article: every single day I see at least 10 cases of Mission douchebaggery: the nincompoop just didn’t think their Mission or explanation through well enough. As for the link that us Mission-acceptors could click, yes, Russ, that’s there, but you know what? The Mission-issuer could do a diligent job of testing them as well. When they send us on wild goose chases, or expect arduous registrations and signing over the rights to getting emailed daily from some service… they deserve to be robbed, especially when they don’t explain what they are asking for, actually, in the description.

          • RussBastable

            For the most part I agree.

            I don’t suggest using the link as a means to get the Mission Creator off the hook for dead links, but rather as a check to see if I actually want to follow through on the mission before I accept it.

            I almost always do this, only exceptions are when I know what I am getting into without looking.

            I wouldn’t say anybody really deserves to be robbed, and I don’t think that is really what you meant, because I don’t think either of us would consider a mission with misleading instructions, or a dead link, as having been actually been robbed; they did it to themselves!

            I check the link every time, even when I am 100% sure it is correct because I copied and pasted it. It takes 2 seconds, there is no excuse for not checking.

  • The JackB

    I wonder sometimes about the missions and what they really do. Like you said it is easy to “purchase” endorsements and I wonder whether my own use of missions is good or bad.

    • Saul Fleischman

      Thanks @thejackb:twitter Yes, sometimes it is less than pleasant to see people buying their way to what probably should be earned…

  • Saul Fleischman

    Alan @libdrone:twitter People rarely follow blog comments. The way I mention commenters in my replies and tweet them tends to let them know that I am very interested in what they have to say. Disqus is nice for this. As for WordPress dot com, you don’t have the plugins, and they come out within days of new networks, tools launch. I get a lot, like you, from Twitter, a little from Facebook, and over 16 times as much as the two of them combined from StumbleUpon. Thus, in my DiggDigg floater (left side), you see the sharing buttons in the order that I want them – with SU right at the top. Note that the trendy Pinterest and useful Buffer buttons are in there, as well. Can you do something like this on the free WordPress? Thanks again for really great feedback, and as for the “outofit” handle, may I suggest logging in to Disqus and changing your settings, in particular, your Twitter acct associated with Disqus? Let me know if that is the cure?

    • outofit

      I changed my handle on Twitter three years ago. Disqus and Klout are the only two service that still call me by my old name. And what’s funny is that outofit appears up top. But down at the bottom the button says post as @libdrone Interesting that you get a lot of traffic from Twitter– that’s completely different from my experience. Right now on WP.com I’ve got buttons for everything you’ve mentioned except Buffer– which I do find a useful service. These days it seems most of my followers follow by e-mail. (Frankly I can’t remember the last time I used an RSS reader)

  • Steve Hughes

    There is a lot of sloppiness in the presentation of some missions, and you can’t ask people to climb walls for monopoly money. The missions really need to be understandable and simple. Those will be executed quickly and crisply.

    • Saul Fleischman

      Thanks Steve @sbhsbh:twitter You nailed it. Be succint, attempt to provide a decent reward, and be reasonable on what you want people to do, and fewer people will take the eaves without doing what they’ve agreed to. Your’s are always – without exception – perfect. Clear call-to-action, no excess verbiage, and you are hardly stingy. This might not sound nice, but when I see some people, who I know earn in the hundreds of thousands/day in divs earning alone, asking for a FB “bombing” or “all the buttons, and they’re throwing you 500e, you know what? I make it a point to do none of their Missions. Just calling ‘em as I see ‘em :-)
      Thanks for your EA advice, early on, by the way. I listened, liked, learned, and am doing what I see to do with it.

    • Gaye Crispin

      Well said Steve.

  • LoriRuff

    Great post Saul! A lesson I learned was to double check your mission links WITHOUT being logged into where you want the link to go. For example, on the youtube mission, if you’re logged in and don’t have embedding set up, it shows you the video because you’re logged into your own account. I’ve run into the same issue on facebook and other sites you described where I click through on a mission and it doesn’t work for anyone who is not the site owner. Big lesson hard learned but your post should help people learn before they make the same mistakes!

    • Saul Fleischman

      This is what I suggested @LoriRuff:twitter to @gambatte365:twitter when Neil was going to do a Mission for the contest in
      http://osakabentures.com/2012/03/heartjapan-contest-a-million-hearts-for-japan/ – log out. See what people get when they are not registered and logged in. See what you are setting out to put them through, and then do the Mission – if what you are asking is actually reasonable.

  • Des Daughter Diethylstilbestro

    Thank you Saul for your valuable opinion and somehow for some extra exposure :) Similar to DES Action groups (ex: @DESActionUSA – @DESCentrum ) @des_journal twitter account is NOT a personal chit chat profile AND is fully focusing on the DES tragedy only. Our aim is primarily to provide DES related updates to the millions suffering from it, then to try to spread this unknown drama to the general public. Our goal is certainly not to explode our followers amount via automatic follow-back techniques for example. Let me mention that missions are completely voluntary… the next time we will have tweets in French language on the timeline again (it will happen), you will still have 3 options: #1 not take the mission. #2 take the eaves and run (not your style). #3 scroll a bit more :) Thanks again for a great post

    • Saul Fleischman

      Thanks @facebook-100002139969311:disqus but try accepting some Missions, like those of @heykim:twitter they lead us to something fairly “evergreen.” Finding something of yours that is retweetable is… it takes time. I appreciate your attitude here, and certainly, what you have set out to accomplish.

    • John Sullivan

      I fully get DES Daughter and Believe Me love Sharing Her Message . Though Many are in French , Many others are in English . i pick the English ones . My Concern is often with the Dutch . Sometimes Conversion is What I’m Reading Yet it Comes out in a Dutch Retweet .

  • Sia A

    Great set of tips Saul, I will consider them as I craft more missions. Always good to know and see how the EA market responds to itself. All baby steps and me being able to have more reward power, I try to throw as much variety around as I can.

    Worse offenders are 500 for un-skipable video more than 45 seconds and people who ONLY use missions to create more shares. Occasional is fine, heck ive done it. but if its only done in self interest without genuine content, I just sell.

    Thank you for posting.

    • Saul Fleischman

      Yes, thanks for those – the 500e for an 8 minute video… What are people thinking?

  • Anne Thomas

    Very thorough post, I also scoop’d it. Other than Des (who’s mission you mentioned is a part of an ongoing program to raise awareness about a serious health issue and that particular mission was in French but most are not), you did an excellent job. Thanks!!

    • Saul Fleischman

      Thanks for sharing @google-a29b2feaf63bb53f6109fc64bac524ef:disqus and as for @facebook-100002139969311:disqus in fact, Missions are fairly good. A bit wordy, and as for the Twitter ones, I suggest studying how @heykim:twitter runs hers: she rewards well enough that even if we are not into fashion or whatever she’s pushing that day… Or, say, if we profoundly respect the DES problems and that couple’s crusade, they need to understand that it usually will not fit with most of our Twitter “brands.” You can’t be about everything, or you lose your audience. So, if you want us to share something that is very specific to a certain cause or your love of tree frogs, etc., this is not “evergreen,” so, make it a simple click-though (as Kim’s are), so they are not a hunt-and-peck situation, in which we are weeding through French, etc., and through extremely DES-specific material, in hopes of finding something that we can possibly not put our following off when we share it.

      Fair enough, or, am I the “bad guy,” here.

      For what its worth, I have reached out to some people, and suggested that I could probably give them a few Twitter, blog-sharing, and other social media tips that would help them get better results with whatever their crusade may be… I’m more about helping than “calling out.” But do tell me if I was out of line with this. (I can take it – and sure wont sell my shares in you for it, haha.)

  • Kathleen Decosmo

    Great Post here! I have absolutely learned about Missions by running only 4 of my own most recently. I have learned 4 different ways from Sunday that most of all people prefer brevity, creativity ( I always do Gaye’s Missions ) and clarity. I have learned that there are people that will fulfill the Mission to the T but others feel they can skip out. I have learned that once you run a Mission or two you will pay close attention to if … you should even accept the offered Mission and… honoring the requirements of the Mission you accept.

    Thanks for this Post I enjoyed it. :)

  • V.

    Hey Saul, thanks for this nice articles about the missions on Empire Avenue. I find it good that people express their opinion about this topic. For the most part, I agree with you on the issue. Especially when it comes to set-up of the missions. I ran into a few that weren’t properly set up and it was time consuming just to think on what to do now. I have also myself set up mission in a bad way and have paid my price for doing so. I still agree, if you make a mistake in the set up, your fault.

    In your article, however, are a few things I don’t agree with. That people run missions in a language other than English doesn’t disturb me a thing. Empire Avenue is a global game and therefore multiple languages are a normal thing. As a matter of fact, the global and multicultural thing makes this game interesting. I have seen missions and posts in other languages and I have participates when I was able to understand. If not, I haven’t. That is the option we all have. To ask to run missions only in English is, in my opinion, a little short minded considered the platform.

    There are thousands of people from all over the world in this game and everyone has a different agenda. This is something we all should respect when we go out there. To expect everyone should have the same idea and purpose is not the right thing to do. A company or organization has a different reason to participate in Empire Avenue than you and I and many other individuals have. Besides, before grilling someone for the way they play the game, talk to them. A conversation will answer many questions.

    You used Gaye as an example on how to run missions, especially in regards to compensation for a mission. In my opinion, this example is limping. Here is a short explanation why and I will use myself as the other side of the comparison. Gaye is in the game for 10 month, I am in the game for 6 month. Gaye has 2100 sharholders, I have 1200. Gaye has 79,000,000 eaves in total wealth, I have almost 17,000,000. Gaye offers 1,500 eaves for answering 3 questions and I offer 500 eaves to answer 2 questions. While I understand why you would undervalue the compensation I offer, is it really so far off? I think it is not, especially considering that many people have even less than I have to run a mission. Also, in general, 3 or 4 clicks an effort? Please. I am sure you see the point here.

    Last but not least, I am sad to see that you leave a door open for “mission sharks” and their excuses. It is not correct to take the rewards and don’t do anything in the mission. There should not be an excuse offered for those people and that should be made clear. Otherwise, and that is also my personal opinion, the entire attempt to “educate” people on the game is ready for the trash can.

    Thanks again for your article. I posted it on my facebook and hope a lot more people will leave their opinion on this. -V-

    • Saul Fleischman

      Hi @08233205fb28fb7ae530e395a5c7e352:disqus Wish I had your name to thank and reply to, but… You know what? I’m in EA less than 6 weeks, as of this writing. I cannot afford to do Missions daily. I have done two so far, and I liked the results. One was for a charity, ans still, several people “robbed” me. You know what this tells me? Make them more “evergreen,” and make them about things that people will tend to want to share/act on, rather than simply bribing them to flog my business… “whatever.”

      As for the Mission “sharks,” points, on this, I also agree with you. I did leave the door open. I don’t ever intentionally click the Mission button without meaning to follow through.

      But I’ll tell you right here, that while I give people a lot of latitude for mistakes and lack of decent explanations of all we have to go through to do what is required, sometimes, sure, I’ll click that link, find that someone is flogging their get-rich-quick affiliate link in something other than English, and they did not think to explain this… and at best, what I’ll do is find something from their timeline to retweet, or perhaps G+/like the post. So, I will “cheat” them and lose no sleep over it. They need to learn to be clear on what they want, and be reasonable. Often, I’ll even leave a comment, and try to be soft in my wording, but suggest a thing or two. Does this make me the “bad guy?” (You can say “yes,” and I will not moderate your comment out, by the way.)

  • John Sullivan

    Ron you hit the nail on the head its the Mission Presenters Job to be Clear and Concise .

    I had a Facebook friend ask me today if i spoke a lot of languages or was my Facebook page Hacked . Don’t ask me to retweet or share if not able to be in my native language . tell in the mission .

    I often find that You Click and Then find that somebody wants you to endorse or vote or retweet an item that is totally opposite to the person you are . Politics , Religion and Even Business competition play a role in what I will endorse . Again topic or tweet or Businees Should express in Mission Requirements.

    While I absolutely Love Gaye and Her Personality and her Well Thought out Missions , I am totally tires of the negative vibes and Finger Pointing that goes on about calling folks Thieves . seriously something not cool about assuming people will cheat and these regular increase in setting groups is unsettling . some guy from Florida that i hold 600 Shares and Requires I join Yet another “Can’t TRUST” Group in got a message from Me Today that said That My $100,000 eav investment wasn’t enough trust.

    the real Sad part is that the Popular Open groups Established a Long Time ago are Seeing reductions in Conversations , Your Empire Ave Tips and Touts , The Social Media Group , The Real Estate Group .

    I tried today to run an OPEN Mission to get folks back and involved in the real Estate Group

    As a Child growing Up I was the oldest of 7 children . My Dad Would Hold all 7 of us accountable if one of us messed up . i did 20 Years in the military and they also would Lecture all and punish often all if one was Accountable . I tired of being Lectured because others are not held Responsible.

    Simply I would Like to stop these “can’t TRUST ” groups and have Mission Provider Hold the Individuals accountable by Blocking Offenders . if Enough do that , No need for all these groups

    Yup I am known to be Outgoing and not Quiet . i fully enjoy EA , Its Helped me Immensly to get Better at Communicating . Its FUN and a Game . I hope we can do fun things together.

    Sully

    • Thedivinemisswhite

      I hear you about the finger pointing, and shouting down genuine members. Groups on other social networks serve a purpose, but on a virtual stock exchange are absurd. This is old school thinking, that serves to foster the lack of trust you speak about. Points well made.

  • Graham Gudgin

    Regarding the language thing, all you need to do is mention that your tweets are in French (or Dutch) or whatever, to avoid the problem. If your Mission was worded in French (or Dutch) or whatever, it would be apparent, but often the mission is in English, the content in a different language.

    In fact, I just wish people would be more explanatory and up-front about what the mission entails, so you don’t have to waste time clicking on links, etc.

    I will not RT or “Like” things I do not personally agree with – why not say up-front a few words about what you’re asking us to RT or Like?

    • Saul Fleischman

      Thanks much @seoguy2:twitter Graham, as @6ee40b93091c1f52a7c19ce22f4d05d0:disqus @johnhsullivan:twitter noted, I agree: we can’t fill a basically English-only Twitter timeline with Swahili, or even French. Then again, if the Mission-issuer notes the language of the tweet(s), videos, etc. that they want shared, then its fair. The onus is upon us to accept or decline. In fact, some Missions, I “like” them – but don’t accept them.

  • Gaye Crispin

    Hi Saul,

    A very interesting article, and I can see you have put a lot of thought into this topic. I agree with you about some missions being mission irrational, or mission impossible.

    Wrong links have hung me up many times. It would be great if people checked their links first, and especially considering the feature is there to do it.

    LOL … I am still trying to read my way through all of the comments. This blog of yours has certainly sparked some interesting discussions and raised many good points.

    It is a difficult subject to broach without giving real-life examples, and I can see that you have aimed to be as constructive as possible given the the topic.

    Thank you a very thought-filled post, and your very kind mention of my missions. I appreciated reading your feedback and analysis.

    Gaye

    • Saul Fleischman

      thanks @gayecrispin As for myself, I disregarded many the first 20 Mission: Irrationals that I encountered. And then, I decided to speak up – mainly because the FB groups and EA communities are filled with Mission issuers bemoaning those who cheat them. My stance: run them fairly (i.e. don’t expect 20 minutes of work for 1,000e, etc.), and ensure the links work, etc., and “surprise, surprise,” I believe people will find that their “cheater” rates plummet. Your’s are very low, I would imagine, right, Gaye? Do tell us if I am wrong, please.

      • Gaye Crispin

        Hi Saul,

        Really. You encountered some resistance huh! LOL.That’s life. Everyone sees differently, depending on their own drivers, life experiences and agendas. I have been corrected publicly many times on twitter for doing things wrong and I always appreciate it… bitter to the mouth but sweet to the stomach. Hopefully I am learning.

        My missions run well Saul because I am relating to such great people. In the end it’s always about people with me, and who I’m connecting with. Missions has connected me with like-minded people who always complete because they honour themselves and their word, which means it has put me in touch with some of the very finest souls online. I’m extremely happy and grateful about that.

        Thank you again for such an interesting read,

        Gaye

  • Andy Nathan

    Saul-great tips here on the missions. I just created some missions and I can definitely state that there is a learning curve to getting them done correctly. Thanks for some great pointers!

    • Saul Fleischman

      Thanks @andynathan:twitter

  • RussBastable

    I never run YouTube missions through the EA player, hassle for the user, and if I remember you don’t get comments that way either.

    Here’s a good tip:

    The link is accessible without claiming the mission.

    Under the CLAIM button is the mission URL. If in doubt, I’ll check that out (quite frequently actually, at least half the time, maybe more) and I often opt not to accept the mission for many of the reasons you mentioned above.

    I don’t mind the EA endorsement missions, the RSS/ endosement system is broken in EA and quite frankly if RSS feeds are in your top 5 networks you are doing yourself a disservice!

    I do mind the missions that win voting contests amongst other EA folks. Mindy Koch was the clear winner (imo) of a EA related haiku competition but lost due to being outmaneuvered by a mission, while they were still in limited beta no less, and to what was not even a haiku!! She tweeted this awesome haiku in response:

    Syllables? Who needs syllables when you have EAves to buy “likes”?

    I could do without that use of missions!
    (I won’t out the “offender” because I don’t think it’s a representative snapshot of his character, he is generally a good guy from what I can tell.)

    I don’t at all mind supporting non EA exclusive popularity contests for my network, that’s the whole point!

    Anyway, some great points here, hopefully I am not guilty of being a bad mission creator!
    :)

    • Saul Fleischman

      Oh, Russ@64scoops:twitter provides great Missions. Here’s a thought, though. Why did I reply to your main Twitter account on the other comment you gave to this post? Missions are what they are, and we need to take them to earn divs to invest, and the majority of them are “off-brand” for us. As such, I use @Ritetag:twitter when in EA, while the twitter handle to converse with me is actually @osakasaul:twitter You are a great Mission creator, Russ, but the nature of Missions is what it is.

  • Saul Fleischman

    Thanks for your thoughts @iphonehumor:twitter The country music point: this is the thing – for most of us, we care about our FB/Twitter/G+ “brands,” and the languages we share content in. As such, I do wish Mission issuers would be clear on what their Missions are truly asking us to do.

  • Saul Fleischman

    thanks Russ @64rdb64:twitter “For some reason” – I know the feeling. Disqus can be mysterious, act up – and currently warns me of the “low authority” I have – next to comments in the approval cue (or my own blog). “Hmm…?”

  • Anne @ GreenEggs&Moms

    The DES Daughter twitter thing made me laugh. I noticed that too, she follows a few people only. Personally (and you’re not going to like what I’m about to say), I chose who to follow. I didn’t a few weeks ago. I do it because I still go through my twitter stream and want to be able to get good stuff – I already follow 400 and it’s getting tough to view my stream.

    Any hoo, I enjoyed your post and agree that some missions are just not cooked up carefully. By the way, how do i find out which EA Players take the eaves an run? So I can block them.

    • Saul Fleischman

      Many thanks Ann @greeneggs&moms I’m with you – totally!

  • Scott Kuhn

    The next feature that would be nice for EAv to implement is a feature to, say, block users who don’t actually complete a mission from being able to do future ones. Granted, we could manually block each at their profile, but having limited just to missions would be a better way to go, I think.

    • Saul Fleischman

      And I would like to be able to do the opposite: not see Missions from certain people – who, say, think we should sit through a 65-minute video, with no fast-forward, for a 1,000 eaves reward. It just isn’t right.

      • Scott Kuhn

        agreed….or both!

  • Charlie rein

    Great EAV learning and sharing, Agree on the long video thing. I skip those

  • MrEnergyCzar

    Does anyone know how to have your missions show up under the “doable” column?

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