Socialbakers used to be Facebakers

Perhaps the SocialBakers people didn’t realize, initially, that brands and people draw attention and develop audiences and and fans on networks other that Facebook?

Colorful leaderboards, when to tweet, and who your supporters are: SocialBakers gives you these values. But not actually how to get seen far more. What tools give you that?

Now they also delve into statistics on users in Twitter, Google+, Youtube, and LinkedIn is listed, but without stats (still in beta). A friend asked me to study SocialBakers recently. He got the impression that the “pro” version would be a boon to content sharers who wish to isolate what to do to get seen more. That they do, in a passive manner. They will show you how your content is received, by stats on likes, comments and shares, and provide a dashboard which aids in seeing how you are doing in comparison with competitors. Even free users can search through masses of leaderboards:  by country, type of business (limited to their categories) and so on. Who has more fans, more followers, but, what gets them their prominence is not dealt with. In fact, Socialbakers has ample competition in the social media “arms race,” the quest for more reach, fans, followers, and interaction.

Who else is in the “look at me” analytics game?

Metrics Tools

http://crowdbooster.com (perhaps going a step beyond Socialbakers, CrowdBooster actually suggests what we should change in what we’re doing in social media) http://socialbakers.com/

http://www.zoomsphere.com/

http://pagelever.com

http://fangager.com/

https://monitor.wildfireapp.com/

http://commun.it/

http://vitrue.com/

http://buzzref.com

http://twentyfeet.com/

and my favorite,http://thinkupapp.com – just look at what they show us in a Thinkup search for “whitehouse.” Which metrics tools go beyond leaderboards, feedback on what you do that works, and comparisons with your competitors?

What tools suggest what to do to increase engagement?

What tools go beyond feedback and stats, and give you information you can truly use to:

1. Increase reach, engage fans and followers, and make yourself prominent through social media?
2. Craft your content, including microblogs/updates, to get found by those who are looking for what you do?
3. Identify the tags and keywords that are most used and likely to be most followed, and thus should be used when sharing just about any type of content?

About Saul Fleischman

Founder of emerging social media tool sites. Bootstrapping innovation with lean startup development teams. I do project management, user experience, PR, marketing and community development.

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