How to decide how you will use hashtags for search optimization
The following image was found in “nickable assets” on the London Strategy Unit site:
I speak with people every day on getting things done with hashtag marketing
Let me save you a little time, since I know how the majority of low-budget marketing campaigns will maneuver through that maze
This is what you are telling me about how you are thinking to use hashtags for marketing:
- You want to use hashtags to broaden the reach of your brand through tweets and social media account updates.
- People are not already using your hashtags.
- You are not going to pay to promote the tags.
- There is no reason to believe that the hashtags you will use will catch on – on their own.
- You do not have the finances to incentivise use of your hashtags.
- You will create brief but easily understood tags which will be of interest to those who are not already following you.
- Your hashtags will either be used with event/news-cenetered major hashtags (and thus be of short-term value) or…
You need to understand that becoming known and tracked from your hashtags will require consistent use, over the long-term.
Are you ready to try guerrila hashtag marketing?
If you remember nothing else, as the Rob Bass song went, it takes two to make a thing go right. (He was rapping about hashtags, no doubt.)
Use your business, event, or campaign hashtag together with a relevant major hashtag: it takes the two, together, to make a tag get followed. Order RiteTag reports for the networks you share updates/images/presentations/videos/ebay offers to, and think like your audience for terms to order reports for. For example, if I am talking on hashtag optimization, I look at my RiteTag Report for this query (public – just click on that to open it; you don’t even need to register for RiteTag to see and use this interactive report), tick boxes under Twitter and Googleplus for tags with long pink lines – indicating the reach of the tags, relative to other that have come up with my query over a long period of time, and decide on the following hastags to use with #ritetag. They are hashtags that are used far more than #ritetag, as I see in the RiteTag report, and relevant to my post, so I will use them with #ritetag – to introduce our tag to more people:
#channelbranding #hashtag #hashtags
Three hashtags is a lot to use with my content and also our tag, #ritetag, in Twitter, but in Googleplus, where I have plenty of text space for posts, I can do that unobtrusively; I will keep the tags below my content, and use all of these and also #ritetag.
In Twitter, I may integrate tagged word in the content, as I did here: