Social Web Apps Design
Online Community Development

Auto-hashtagging in Googleplus

by Saul Fleischman on June 5, 2013

Related Hashtags: a new way to tag posts – that may just be diluting relevancy greatly.

auto-hashtaggingIt would appear that the powers that be in Google would like us to discover content from hashtags, and to facilitate this, the new default for hashtagging posts in Googleplus is to allow Google to draw one or more hashtags from the text that we write and add them on the right side of our posts.

Disabling Related Hashtags

Auto-hashtagging with related hashtags can be disabled by clicking on the left-side Home, then Settings, and scrolling down to Hashtags  (near the bottom of Settings).  As for myself, I am leaving it enabled for now, interested to see what it does – and if it evolves in search results relevancy.  What’s more, if we add hashtags manually to our posts, these are used in lieu of Google’s “related hashtags” additions.


When this is what I found by clicking on #gmailtips, which makes  it seem pretty clear that there is room for improvement in what Googleplus is doing with auto-hashtagging:

gmail tips1

The inclusion of a gmail address in a post: this probably should not get the post auto-hashtagged #gmail.  It certainly should not come up for #GmailTips.  Since it does, this is what we get:


Are you leaving the related hashtags feature enabled?

Are you finding more or less relevancy in what comes up when you click on a hashtag in Googleplus?


About Saul Fleischman

Founder of emerging social media tool sites. Bootstrapping innovation with lean startup development teams. I do project management, user experience, PR, marketing and community development. size it!

Related OsakaBentures Must-Reads

  • Randy Hilarski

    I am leaving it on for now. I still add relevant Hashtags. Great post!

    • Saul Fleischman

      Me too, @randyhilarski:disqus – I am interested in the effects, and seeing if “related hashtags” brings people who did not already know me to see what I’ve posted.

      • Randy Hilarski

        Exactly, it always amazes me how a post from a year ago can be brought back to life which can be due to a hashtag or be found in search.

  • Carolyn Nicander Mohr

    I’m doing exactly what Randy is doing. I figure it can’t hurt to leave Google Plus Hashtags enabled but my added ones will be more focused and relevant.

    • Saul Fleischman

      Same here. Note that hashtags in comments no longer come up in hashtag searches, and related hashtags only takes three.

  • Adrienne

    I thought I would leave it for now Saul just to see what they come up with. I have a feeling from some of the examples you just showed that this is something that in the future just might get turned off.

    I know they still have room for improvement. Gosh, I sure hope so.


    • Saul Fleischman

      Hmm, turn off related hashtags? I don’t even know if I’d want that – but then, unlike before, when I click one of those tags, sorry, but I get weirdity – as shown in the screenshot. Irrelevant stuff, and too much of it. Clicked on the hashtag #ritetag, and found plenty of posts that left me scratching my head, too.

Previous post:

Next post:

All rights reserved, OsakaBentures 2012