Social Web Apps Design & Online Community Development

Saul Fleischman

What I do, why I do it

Web Application Design (Currently specs-drafting, planning, wire-framing and team-building)

I conceptualized TagBag from what I saw during and after the big Japan earthquake: the latest news, often unbiased, and urgent please, were all over Twitter.  Those affected were soon tracking the best amateur sources of news and pleas for housing, water, etc. via Twitter.  We were not all tracking each other as followers in Twitter, and while that would take time, but we could easily and immediately track #hashtags.  What I saw was that people did not know what tag to use – and would often try to fit two and three hashtags, such as #loveforjapan, #savejapan, #jpquake, #japanearthquake, and #prayforjapan – in hopes that we were following one or more of these.  A little research told me that actually, the most used was #jpquake, and I stuck with this tag when I had something related to the aftershocks, the flooded region, the Fukushima nuclear reactor, thousands of people stranded without food, clothing etc., to share.  When we had something big to share about what was happening, or how to help, we wanted our tweets to be seen; we yearned to know what hashtags the most people were following.

I thought, what about a Twitter tool into which you could enter a term, and learn if that term was being used in the last month – and what’s more, what related terms were tagged, how many times (how many tweets using the tag), and then, add options to show related tweets, users, images, and more – based on the word provided?

Concept by me, coding by Jonathan Waller, the first iteration of TagBag was created in April, 2011.  (Taken down, as the new team develops a far more advanced, multi-network tag-finding and using tool: RiteTag.  (No, I’m not telling more about what RiteTag will be – beyond that it relives content creator/sharers of much of their tagging pains.

TagBag was limited, and only for Twitter hashtags.   I am also involved in a few long-term projects to build web applications and tools that harness the power of social networks to

  • amplify the reach of bloggers
  • connect manufacturers with foreign individual distributors
  • engage online communities

From March, 2012, I am also working with the creator of IdeasWatch to make the network more engaging and get people connecting, actually working together.  We are gamifying the site to reward participation in healthy and  constructive ways.

I also network seven days per week, usually via SKYPE, gtalk and Google+ Hangouts, to learn how I can bring branding value, along with user experience and better engagement to the dream-childs of fellow internet creatives worldwide.  Why not say hello in SKYPE, where we can screen-share better than G+, and look at what each other is doing?

Online Community Creation and Leadership

Founder: KdL Social Media Networking Group, networking on tactics, tools, opportunities in social media: http://bit.ly/9PFJ1N

Triberr Tribal Chief of four bloggers’ cross-sharing groups, reaching over 5 million via Twitter through multiple bloggers’ main Twitter accounts, and even more through our members’ network updates to G+, Facebook, LinkedIn and StumbleUpon.

For Brand development, Copywriting, Export Marketing History, please see the Prezi (suggest “auto-play,” from the lower right-side menu): Saul Fleischman, Marketing Creative

The Background I Bring to Social Media Marketing, Social Web Apps Design, and Community Management

I am an overseas marketing man, a business developer with creativity and twenty years of greatly varied experience in company/brand image development. Japanese companies with precise and high quality products/services need me to open and develop their foreign distribution networks. I proactively use public relations to create opportunities and open entirely new territories and business channels, revenue streams for clients.

I offer social media chops, and a creative marketing mindset that has allowed me to succeed by introducing cost-cutting initiatives to small and mid-sized firms in industries as diverse as telecommunications, sporting goods, heavy machinery, small retail, importation/wholesale, and social media marketing consulting.

What I offer:
• Versatility, to collaborate with engineers, scientists and creative staff/suppliers as well
• Accessibility, to eliminate “communication gaps” between Japanese firms and foreign suppliers, foreign customers, and entire foreign distribution networks
• ROI, to maintain focus on building profitability while ensuring corporate health through better client relations

How can I change your company?

Expect to save time, lost opportunities, and pay a fraction of what you would to an employee: entrust your sensitive international business to OsakaBentures.

Specialties

From snowboards to silicon, information to industrial tooling, marketing experience across several industries includes:

• Brand and Corporate Image Development
• Client Acquisition & Retention
• Product & Service Foreign Market Development
• Negotiation: Sourcing, Purchasing, Japan Exclusive Distribution
• Foreign Distribution Network Development & Management
• Social Media Marketing
• Community Engagement and Management

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